The convenience-store chain 7-Eleven is launching a service that lets customers order everything from its trademark frozen drink to a battery charger and have it delivered to a public place like a park or a beach.
The retailer said that more than 2,000 7-Eleven “hot spots” including New York’s Central Park and Venice Beach in Los Angeles will be active in short time. Customers need to download 7-Eleven’s 7NOW app and select “Show 7NOW Pins” to find a hot spot near them.
The chain foresees eventually having 200,000 hot spot locations, said to Gurmeet Singh, 7-Eleven’s executive vice president and chief digital information and marketing officer.
The strategy follows a similar service run by Domino’s that lets customers order pizza and other items on its menu and have them delivered to more than 150,000 public locations.
The 7-Eleven’s delivery service is the latest move ramping up convenience for its shoppers who are shifting more of their buying online.
In 2018, the chain rolled out an app-based delivery service to shoppers’ homes in 28 major metropolitan markets. When it was rolling out that service, it found customers were asking to have items directly.