Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Innovation & Technology

  • Home
  • Innovation & Technology
  • Yoox Closer to Launching Own Label

Yoox Closer to Launching Own Label

  • Categories Innovation & Technology
  • Date September 28, 2018
  • Comments 0 comment

Yoox is hiring designers for everything from women’s and men’s ready-to-wear to shoes and bags, indicating the online fashion retailer is one step closer to launching a private label business.

The postings went live five days ago on Yoox Net-a-Porter Group’s website, seeking applicants who could design “pieces appropriate for the Yoox consumer.” Yoox, an Italy-based discount fashion e-tailer and e-commerce services company that sells past-season Céline and Valentino, makes up 38 percent of the group’s revenue (along with The Outnet), making its private-label business the group’s most ambitious effort in this arena too date.

Chief executive Federico Marchetti first spoke publicly about plans for a Yoox private label at the company’s annual shareholder meeting in March 2017, at the time citing the fourth-quarter of 2017 as a release date. The group also outlined a plan that included growing private label brands to account for about 10 percent of off-season net revenues by 2020.

The group launched the Mr P label on Mr Porter, its men’s site, last year. Positioned alongside the e-tailer’s other contemporary brands, the company has said it is one of the “most successful brand launches” in Mr Porter’s history. Off-price channel The Outnet carries its own Iris & Ink label of affordable basics, and plans to stock shoes and accessories on Yoox. Competitor MatchesFashion, with data-driven label Raey, has also jumped into the private label business.

Private-label brands can offer higher margins than the luxury labels that e-tailers stock, and e-commerce sites can use the millions of data-points collected about their customers’ tastes to inform design decisions. They also have a platform to build brand awareness and respond faster to customer demand. Raey has monthly collections that arrive on the site each week, while Mr P has five capsule collections per year, and in September 2018 added footwear to its assortment.

The launch of Yoox’s private label comes after the group reported 2017 revenue rose 17 percent to €2.1 billion ($2.5 billion), with off-season business lines (including Yoox and The Outnet) growing revenue by 15 percent to €789.6 million ($930 million).

https://www.businessoffashion.com/articles/news-bites/yoox-close-to-launching-own-label

  • Share:
gsiino

Previous post

Inside the New Amazon 4-Star Store, a Novelty Gift Shop
September 28, 2018

Next post

Snapchat launches new e-commerce focused Collections
September 28, 2018

You may also like

solana
Crypto project Solana is opening a store in NYC. Take a look inside
27 July, 2022
Senza-titolo-2
Co-op extends robot deliveries to Bedford
25 July, 2022
aldi-new-store-trigo
Trigo, ALDI Nord Open Netherlands’s First AI-Powered Frictionless Supermarket
19 July, 2022

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Mango Teen opens new store in Barcelona
27Jul2022
Crypto project Solana is opening a store in NYC. Take a look inside
27Jul2022
Co-op extends robot deliveries to Bedford
25Jul2022
Health deal shows how Amazon keeps ahead of regulators and rivals
22Jul2022
Retail Media Arms for Walmart and Kohl’s Get Major Boost
22Jul2022

Twitter:

GRA_World Follow

An association made up and dedicated to the retail industry world's leading companies. Become a member today!

Gra_World
Retweet on Twitter GRA_World Retweeted
meshaalbomairh Meshaal Bin Omairh @meshaalbomairh ·
19 May

Very happy to announce that I am now a member of the GRA, one of the world’s most important associations for #retail industry leaders.
يسعدني جدًا أن أعلن أنني أصبحت عضوًا في GRA ، وهي واحدة من أهم الجمعيات في العالم لقادة صناعة البيع بالتجزئة: https://twitter.com/Gra_World/status/1526975525411033089

gra_world GRA_World @gra_world ·
20 May

🚀Los invitamos al próximo #webinar #GRA donde un panel de líderes de #Latinoamerica van a compartir tendencias, experiencia y el futuro de #Marketplaces✍🏻: https://bit.ly/3yNggfI

Load More...

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy