Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail News

  • Home
  • Retail News
  • What Matters Most to Shoppers

What Matters Most to Shoppers

  • Categories Retail News
  • Date March 11, 2016
  • Comments 0 comment

Global brand experience firm FRCH Design Worldwide released its 2015 Brand Actualization study last month. The mission of the study is to assess the intersection between people’s lives and the brands they choose to engage with using a measurable framework; it’s intended to serve as a toolkit to measure a brand’s ability to deliver on the functional and emotional building blocks of engagement.

FRCH execs contend that while brands clearly understand the value of creating long-term emotional connections, they often struggle with how to establish guiding principles to achieve success. Brands with the highest Brand Actualization scores have a hyper-focused vision and vocabulary to serve a clear target customer.

The study measured 50 retail companies on a set of core touchpoints — advocacy, relationship, corporate soul, experiences, image and personality, craft and technology — to identify how brands can best engage with a target customer to maximize the value of their interaction.

Advocacy is considered the pinnacle of engagement, where consumers actively promote and help the brand engage others. FRCH identifies Anthropologie as a leader, citing a plethora of ways it makes customers feel important and valued including the retailer’s “treasure hunt” approach to merchandising and storytelling.

On the technology front, the Disney brand stands out based on the collection of web, mobile, in-store and social media touchpoints that make up the brand’s digital footprint. Disney recently began incorporating digital experiences throughout its parks, relying on the “Magic Band” bracelet to humanize the interface — contextualizing each park-goer’s experience and drawing them closer to the characters.

The top 10 retail brands were The Disney Store, Oakley, Sephora, Zara, Anthropologie, Fossil, Michael Kors, Coach, Bath and Body Works and REI.
Discover more

  • Share:
gsiino

Previous post

A Sip and a Story
March 11, 2016

Next post

Flirting with Free
March 11, 2016

You may also like

forever-21
Shein and Forever 21 Owner Join Forces
24 August, 2023
the-co-op
Central Co-op – creating a sustainable society
17 August, 2023
korea-ecommerce
South Korea e-commerce sales to surpass USD 160 million by 2027
10 August, 2023

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Shein and Forever 21 Owner Join Forces
24Aug2023
Central Co-op – creating a sustainable society
17Aug2023
South Korea e-commerce sales to surpass USD 160 million by 2027
10Aug2023
Coach Play concept store in Singapore plays host to Coachtopia immersive, circular economy takeover
09Aug2023
Struggling Wilko suspends home delivery orders
09Aug2023

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy