Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail News

  • Home
  • Retail News
  • Walmart to add Harry’s shaving products at 2,200 stores

Walmart to add Harry’s shaving products at 2,200 stores

  • Categories Retail News
  • Date May 9, 2018
  • Comments 0 comment

Walmart Inc. will offer men’s grooming products from Harry’s later this month, expanding the brand’s reach beyond Target Corp. and giving Walmart a product coveted by millennials.

Starting May 21, the world’s biggest retailer will sell Harry’s goods in 2,200 of its U.S. stores — fewer than half of the total — and online. There are plans to further expand availability by the end of the year, according to a statement. The offering will include one exclusive item — Harry’s Truman-style razor in a surf-blue color similar to Walmart’s logo.

The rollout means that fans of Harry’s shaving and skincare supplies won’t be limited to shopping at Target, which has carried the products since 2016. The products are also available at some J. Crew stores and via third-party vendors on Amazon.

Harry’s started out as an online-only subscription service in 2013, as founders Andy Katz-Mayfield and Jeffrey Raider wanted to provide quality shaving gear without the high prices associated with brands like Procter & Gamble Co.’s Gillette.

The addition of Harry’s complements Walmart’s efforts to lure millennial shoppers with a redesigned website and upscale brands such as Bose speakers. The retail giant has also acquired digitally-savvy startups like Jet.com, Bonobos and ModCloth.

The partnership between Harry’s and Walmart was first reported by Fast Company.

https://www.bloomberg.com/news/articles/2018-05-07/walmart-expands-its-millennial-pursuit-by-adding-harry-s-razors

  • Share:
gsiino

Previous post

How Amazon Plans To Dominate The Private Label Market
May 9, 2018

Next post

Burberry may implement fur-ban, thanks to Meghan Markle
May 9, 2018

You may also like

Private-LAbels-fashion-luxury
Private labels: the future of luxury department stores?
6 March, 2023
EUROSHOP_2023_WEB-1200×857
Euroshop 2023! Top 75 Specialists & Key Highlights
4 March, 2023
Euroshop-Award
EuroShop RetailDesign Award 2023: Jury of experts honours the best store concepts
27 February, 2023

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Celine Shop-In-Shop Opening – Paris
15Mar2023
Private labels: the future of luxury department stores?
06Mar2023
Euroshop 2023! Top 75 Specialists & Key Highlights
04Mar2023
TOTEME Shop-in-shop in Seoul
03Mar2023
Y-3 opens its first ever store Down Under
03Mar2023

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy