Toys R Russia focuses on children

The 70-year-old retailer, which for decades had its flagship across the street from the KGB’s headquarters, reinvented itself in the early 2000s to focus on the emerging middle class.Today, it offers everything from strained carrots to bicycles to frilly party dresses in stores that often feature entertainment areas where kids play with Lego and Nerf balls.
Source: Bloomberg Businessweek