The dreamlike visual journey into the Zhongshuge bookstore in Binjiang,China

The Zhongshuge brand was founded by a former secondary school principal who became involved in the book industry. Recognizing the decline in bookstore relevancy, design firm XL-Muse (Shanghai) was tasked with creating a familiar destination in
an entirely new form for the retailer’s latest outpost, which opened in April 2016.
Source: VMSD