How House of Frasers competitors are adapting

The department store group may be steeped in 150 years of history but that hasn’t prevented it from embracing new technology and practices. The retailer is determined to stay ahead of the curve and has set the ambitious target of 40% of its sales coming from online by 2020. John Lewis’s ethos of doing anything to satisfy the customer has been adopted by other retailers that also understand that service often drives customer loyalty.