Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail Design & New Openings

  • Home
  • Retail Design & New Openings
  • Tiffany Cafe opens in Tokyo

Tiffany Cafe opens in Tokyo

  • Categories Retail Design & New Openings, Top News
  • Date May 31, 2019
  • Comments 0 comment

Tiffany & Co. opened its Tiffany Cafe in Tokyo, the first of its kind in Japan.

Unlike the upscale locales of many of its other stores, this one is located between the youth centers of Shibuya and Harajuku, on what is known as Cat Street. A pedestrian thoroughfare that is a popular shopping destination, the street is mainly home to outdoor and athletic brand stores, used clothing shops and stores dedicated to lower-priced diffusion lines of luxury brands.

The Tiffany store occupies an entire building with 5,059 square feet of floor space spread across six split levels. Its design and displays show whimsy and creativity, all while relying on only two colors: white and Tiffany blue.

Just inside the entrance is a vending machine selling perfumes, the lower level has two instant customization corners where customers can get their own drawings or messages engraved onto jewelry and immediately take it home, and there is a permanent Tokyo-themed photo booth. The top level has Japan’s first Tiffany café, a casual eatery based on a retro American diner, complete with vinyl booth seating and hot dogs on the menu. A spokesman for the brand said that while the company is not targeting a specific customer group, it expects the store to attract many younger visitors, not least because of its location and fun, open atmosphere.

“At most jewelry stores the staff are behind a counter, which can feel quite intimidating for customers,” the spokesman said. “But this store is designed so that staff can mingle with the customers and help them in a more open, inviting way.”

To celebrate the opening of the store, which will be in the location for three years, Tiffany has released a series of exclusive pendants. Engraved with the location’s unique logo, which combines a cat head with an at symbol, the pendants will not be available anywhere else in the world.

Source: wwd.com

 

  • Share:
gsiino

Previous post

Toy Store FAO Schwarz Opens in Beijing
May 31, 2019

Next post

Alibaba in talks on stake in China operations of Germany's Metro
May 31, 2019

You may also like

Celine
Celine Shop-In-Shop Opening – Paris
15 March, 2023
Private-LAbels-fashion-luxury
Private labels: the future of luxury department stores?
6 March, 2023
EUROSHOP_2023_WEB-1200×857
Euroshop 2023! Top 75 Specialists & Key Highlights
4 March, 2023

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Celine Shop-In-Shop Opening – Paris
15Mar2023
Private labels: the future of luxury department stores?
06Mar2023
Euroshop 2023! Top 75 Specialists & Key Highlights
04Mar2023
TOTEME Shop-in-shop in Seoul
03Mar2023
Y-3 opens its first ever store Down Under
03Mar2023

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy