Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail News

  • Home
  • Retail News
  • The Grateful Dead’s music is key to this immersive cannabis-retail concept

The Grateful Dead’s music is key to this immersive cannabis-retail concept

  • Categories Retail News, Top News
  • Date August 17, 2021
  • Comments 0 comment

The cannabis-retail specialists at SevenPoint Interiors designed a Grateful Dead-themed store for Scarlet Fire Cannabis Co. in Toronto.

Key features

Taking inspiration from the legendary band’s ‘ability to create a one-of-a-kind psychedelic experience’, the designers view the space as a portal to an altered state of consciousness. Grateful Dead memorabilia collected by Scarlet Fire founder Dave Ellison adorns the walls, installed in large red display cases which, like the crimson walls, stand out in the dimly lit environment. There are multiple custom spatial features referencing the Dead Head universe, including a ‘Wall of Sound’ based on the band’s massive touring sound system and the ‘Terpene Station’, a display area dedicated to product education.

The goal was to emulate the atmosphere of a live concert, infusing the interactivity and ambience into clients’ shopping experience. ‘We wanted to create a customer engagement so different from what they are used to,’ says Ellison, calling the store a place where ‘a place where cannabis, music, magic, and psychedelia merge.’ ‘We start our customers on a journey and educate them.’

Frame’s take 

SevenPoint Interiors turned the theme into an immersive experience that’s not overly literal – while the store is indeed a shrine to Grateful Dead, the design doesn’t exclude visitors who may not be primed in the band’s discography. Instead, the team managed to distil aspects of Dead Head culture into elements appropriate for the times and for client needs. The emphasis on space for education is a notable addition to this retail concept – it’s a great way to invite interaction between customers and staff and lend the setting a communal ambience.

Source: FRAME

  • Share:
gsiino

Previous post

July retail sales up 11.5% despite consumers traveling, dining out
August 17, 2021

Next post

Checkers just revealed a shop without tills, run on AI and machine vision
August 18, 2021

You may also like

Senza-titolo-1
Walmart Has a New Idea to Take on Amazon
10 August, 2022
Senza-titolo-1
The Supermart by ZALORA x adidas opens at Bugis Junction
6 August, 2022
Senza-titolo-1
Brands are getting creative with being real
2 August, 2022

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Walmart Has a New Idea to Take on Amazon
10Aug2022
The Supermart by ZALORA x adidas opens at Bugis Junction
06Aug2022
Brands are getting creative with being real
02Aug2022
Mango Teen opens new store in Barcelona
27Jul2022
Crypto project Solana is opening a store in NYC. Take a look inside
27Jul2022

Twitter:

GRA_World Follow

An association made up and dedicated to the retail industry world's leading companies. Become a member today!

Gra_World
Retweet on Twitter GRA_World Retweeted
meshaalbomairh Meshaal Bin Omairh @meshaalbomairh ·
19 May

Very happy to announce that I am now a member of the GRA, one of the world’s most important associations for #retail industry leaders.
يسعدني جدًا أن أعلن أنني أصبحت عضوًا في GRA ، وهي واحدة من أهم الجمعيات في العالم لقادة صناعة البيع بالتجزئة: https://twitter.com/Gra_World/status/1526975525411033089

gra_world GRA_World @gra_world ·
20 May

🚀Los invitamos al próximo #webinar #GRA donde un panel de líderes de #Latinoamerica van a compartir tendencias, experiencia y el futuro de #Marketplaces✍🏻: https://bit.ly/3yNggfI

Load More...

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy