Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail Design & New Openings

  • Home
  • Retail Design & New Openings
  • Starbucks opens first Reserve Bakery Cafe in Shanghai

Starbucks opens first Reserve Bakery Cafe in Shanghai

  • Categories Retail Design & New Openings, Top News
  • Date February 19, 2019
  • Comments 0 comment

Starbucks has opened its first Reserve Bakery Café in Shanghai, which will offer made-to-order breakfast, lunch, and baked goods from Princi Bakery, along with weekend brunch. This new store format —  from the Shanghai Reserve Roastery that opened in 2017 — is the next step in the coffee chain’s strategy of category domination in China.

The opening of this new store marks the addition of yet another concept in Starbucks’ growing portfolio of Reserve store formats, which also includes four Reserve Roasteries around the world, Reserve Store, currently with one location in Seattle; and the Reserve Bar, which serves Roastery coffee in pre-existing Starbucks locations, with 20 United States locations and 150 locations in China.

The Reserve Bakery Café will have some overlap with the Roastery format: The new concept will offer a similar — albeit expanded — menu of coffee and tea cocktails crafted by mixologists along with the premium Starbucks Reserve coffees. The Shanghai Reserve Bakery Café will also host aperitivo experiences, or happy hour cocktails paired with a “free-flow” of small bites, a concept that can also be found at the Milan Reserve Roastery. Shanghai customers can choose to spend their aperitivo time indoors or on the outdoor patio.

“Today marks yet another significant milestone as we take everything we have learned around coffee and our relentless pursuit for food innovation, to create a new exciting all-day cafe dining and Italian aperitivo experience,” said Belinda Wong, CEO of Starbucks China said in a press statement. “Our ability to consistently elevate the customer and brand experience in a meaningful and respectful manner truly reflects Starbucks unmatched energy and operational capabilities to execute against our purpose-driven growth agenda to play the long game in China.”

Food is the centerpiece of this new store format, with an expanded menu of 100 different Princi bakery creations. Breakfast and lunch offerings include sandwiches made with Italian cold cuts like prosciutto cotto, baked eggs in purgatory, soups, pizzas, focaccia sandwiches, and salads like a chicken and artichoke with taggiasche olives menu item. Weekend brunch options will include frittatas and Portobello plates.

Starbucks did not respond to request for further details in time for publication.

Source: www.nrn.com

  • Share:
gsiino

Previous post

Kroger rolls out mobile payment option
February 19, 2019

Next post

7-Eleven looks to Indian market
February 19, 2019

You may also like

Senza-titolo-1
Walmart Has a New Idea to Take on Amazon
10 August, 2022
Senza-titolo-1
The Supermart by ZALORA x adidas opens at Bugis Junction
6 August, 2022
Senza-titolo-1
Brands are getting creative with being real
2 August, 2022

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Walmart Has a New Idea to Take on Amazon
10Aug2022
The Supermart by ZALORA x adidas opens at Bugis Junction
06Aug2022
Brands are getting creative with being real
02Aug2022
Mango Teen opens new store in Barcelona
27Jul2022
Crypto project Solana is opening a store in NYC. Take a look inside
27Jul2022

Twitter:

GRA_World Follow

An association made up and dedicated to the retail industry world's leading companies. Become a member today!

Gra_World
Retweet on Twitter GRA_World Retweeted
meshaalbomairh Meshaal Bin Omairh @meshaalbomairh ·
19 May

Very happy to announce that I am now a member of the GRA, one of the world’s most important associations for #retail industry leaders.
يسعدني جدًا أن أعلن أنني أصبحت عضوًا في GRA ، وهي واحدة من أهم الجمعيات في العالم لقادة صناعة البيع بالتجزئة: https://twitter.com/Gra_World/status/1526975525411033089

gra_world GRA_World @gra_world ·
20 May

🚀Los invitamos al próximo #webinar #GRA donde un panel de líderes de #Latinoamerica van a compartir tendencias, experiencia y el futuro de #Marketplaces✍🏻: https://bit.ly/3yNggfI

Load More...

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy