Starbucks moves to Seattle
The new store combines the educational aspects of the company’s Reserve
Roastery format and its rare small-lot Reserve coffees within a
traditional Starbucks setting, complete with such regular coffee and
It’s estimated that Starbucks locations with the Reserve bar will make
up 20% of the company’s global store portfolio over time.
The store design offers a casual Pacific Northwest ambiance mixed with
mid-century modern tones, with a threaded ceiling that echoes the Harbor
Steps of the locale.
The design team also focused on the sensory experience.