Spanning 161,000 square feet with five floors, the new Primark Birmingham store is four times larger than its predecessor and resides at the former Pavilions Shopping Centre in the city centre. As well as selling Primark’s fashion ranges, the store features a Disney-themed café, a beauty studio, a barber shop and a Harry Potter section. Shoppers can donate any brand clothing and shoes for recycling and a new custom lab to print personalised clothing.