Italian fashion house Gucci has opened doors to a temporary, two-story boutique in milan. The pop-up shop, which opens on the occasion of Milan Design Week 2019, houses the latest additions to the brand’s houseware collection including furniture, porcelain, dinnerware and blankets.
Imagined by creative director Alessandro Michele as an apartment that has been ‘guccy-fied’, it’s no surprise that the entire space is decorated head-to-toe in the brand’s signature patterns and prints. Gucci Décor applies its unique maximalist aesthetic to everything from candles and chairs, plates to wallpaper, and cushions. other items include incense trays, screens, and metal folding tables.