Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Israel
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • About us
  • Membership
    • Silver
    • Gold
    • Platinum
  • News
  • Events
  • Retail Innovation Lab
  • Education
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • About us
  • Membership
    • Silver
    • Gold
    • Platinum
  • News
  • Events
  • Retail Innovation Lab
  • Education
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Nike gets local with new Nike Unite store concept

  • Home
  • Nike gets local with new Nike Unite store concept

Nike gets local with new Nike Unite store concept

  • Date November 23, 2020

Nike has unveiled another new core retail format as it continues on its path of reducing its channel partners and focusing on its own stores on and offline.

Nike Unite has been designed as a “community centrepiece” to help locals connect more closely with sport, offering “new in-and-out-of-store experiences, rooted in serving people the most valuable sport destination in their community”, the company said in a statement.

Joining the Nike House of Innovation, Nike Rise and Nike Live concepts, nine Nike Unite stores will open this year, all designed to reflect the “heart and spirit” of the local community.

In Asia, a Nike Unite store has already opened in Namyangju in South Korea’s Gyeonggi Province and another two are planned for Beijing, in Jingliang and Jingzang. One store is already open in East Kilbride in the UK and three in the US, at Portland, East New York and San Antonio. Two more stores are slated for South Chicago and Atlanta.

Visitors to the Nike Unite stores are greeted by a community wall featuring store staff and local sporting partnerships. Design elements throughout the retail space tell the story of the surrounding community, including local landmarks and hometown athletes.

The product range on sale in each store is also chosen to reflect community tastes and purchasing preferences, rather than a global or regional cookie-cutter approach. Nike says it will offer everyday essentials alongside seasonal offerings.

Where possible, staff will be recruited from the local community and practical sponsorships or partnerships will be pursued locally as well.

“Whether serving athletes in the digital spaces that speak to them, supporting local schools and nonprofits that give children more opportunity to stay active through Made to Play or participating in the Nike Community Ambassador program (which trains Nike store employees to be coaches), these measures allow Nike Unite doors to bring members closer to sport, and closer to one another,” the company said.

 

Source: Inside Retail

  • Share:
gsiino

Previous post

Marks & Spencer opens Christmas pop-ups in Dubai
November 23, 2020

Next post

Amazon Go-powered OTG Cibo Express at Newark Airport
December 28, 2020

You may also like

ecommerce-trend-2021
Five E-Commerce Trends That Will Change Retail In 2021
19 January, 2021
alexa-assistant
Amazon Debuts ‘Alexa Custom Assistant’
17 January, 2021
tik-tok-amazon
TikTokers are building Amazon product recommendation empires
14 January, 2021

Search Retail Tour:

Last Retail Tour:

  • Gucci Pins: The North Face x Gucci Outerwear Collection
  • Maison Margiela’s Paris Flagship
  • Amazon Go-powered OTG Cibo Express at Newark Airport
  • Nike gets local with new Nike Unite store concept

Retail Tour Archive:

  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • March 2020
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • October 2018

Twitter:

GRA_WorldFollow

GRA_World
Gra_WorldGRA_World@Gra_World·
15 Jul

🚀 #WEBINARALERT!

“Customer Experience During Civil Unrest”

🎙 Speaker:
Christopher Lacy, Assistant Professor, Fashion Management
👉🏻 Parsons School of Design, New York

REGISTER NOW: https://bit.ly/2C8MPd6

Twitter 1283321900517785600
Gra_WorldGRA_World@Gra_World·
3 Jun

🚀 Thanks to Julie Dugas, Nicholas Giammarco, John Ryan (@newstores) and all the attendees!

More episodes will be coming soon on https://www.gra.world

#grainnovation #gra

Twitter 1268203923422281730
Load More...
logo-Global-Retail-Alliance

Global Retail Alliance (GRA) comprises an interconnected global network of players in the retail field and provide all the services to successfully navigate today’s increasingly complex business-to-shopper environment.


info@gra.world

Company

  • About Us
  • Membership
  • Contact

Support

  • Login
  • Register
  • Privacy Policy

Next Events:

02
Feb
Webinar “Virtual Retail Tour”
4:00 pm - 5:00 pm
09
Mar
The Retail Summit 2021
12:00 am - 12:00 am
Atlantis, Dubai

© 2018 Global Retail Alliance | Immedya

Would you like to become a Member?

We have a global business, because we understand culture and global business practices.

Get Started Now