Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail News

  • Home
  • Retail News
  • Nike rethinks its retail strategy

Nike rethinks its retail strategy

  • Categories Retail News
  • Date October 27, 2017
  • Comments 0 comment
Nike is trying to take disruption in the retail world as an opportunity to sell directly to consumers.

Retail consolidation has accelerated over the last 12 to 24 months, which has decelerated the overall market, Nike CEO Mark Parker told CNBC in an interview Wednesday afternoon. That has forced Nike to shift its strategy to start selling more directly to consumers.

Nike is going through a “massive transformation” that includes selling directly to customers, speeding up its supply chain and product development process, Parker said.

“The whole speed to market, the connection to consumers, the direct connections we have to consumers powered by digital and membership is enormous,” Parker told CNBC’s “Closing Bell.”

Nike started selling some of its products on Amazon in a pilot program announced in June. So far, both parties have learned a lot, and Nike is “encouraged” by the results, Parker said.

Nike is not entirely abandoning its traditional retail partners, however. Instead, Parker said the company is working with its partners to differentiate and elevate the Nike experience going forward. That, he said, will help both parties.

Nike plans to achieve its $50 billion revenue target within the next five years, Parker said. The company on Wednesday outlined its plan to achieve high single-digit revenue growth and mid-teens earnings per share growth target.

Parker also had the chance to address a recent, highly visible, if relatively minor, controversy for Nike. Earlier this month, NBA superstar LeBron James’ new Nike jersey ripped during a game. Parker told CNBC the company has isolated the issue and is working with the NBA on it.

Source: CNBC

  • Share:
gsiino

Previous post

American Eagle unveils new concept AE Studio in NYC
October 27, 2017

Next post

Apple opens buzzworthy Chicago flagship
October 30, 2017

You may also like

ULTIMA POR HOJE
First look: Inside Ikea’s highly anticipated Oxford Street store
30 April, 2025
vai tomar
Morrisons becomes first UK retailer to deploy Simbe Tally robot as select stores trial the technology
28 April, 2025
vem nenem
French retail chain Mr.Bricolage deploys Hanshow digital technology as it opens new store in Rouen
24 April, 2025

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

First look: Inside Ikea’s highly anticipated Oxford Street store
30Apr2025
Morrisons becomes first UK retailer to deploy Simbe Tally robot as select stores trial the technology
28Apr2025
French retail chain Mr.Bricolage deploys Hanshow digital technology as it opens new store in Rouen
24Apr2025
Nude Project Opens Its First Store in Amsterdam Inspired by Stanley Kubrick
23Apr2025
DoorDash and Coco ramp up partnership with US sidewalk robot delivery launch following Wolt pilot
11Apr2025

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy