Are you familiar with the word “Ristotainment”? It is simply an English term that combines the words “restaurant” and “entertainment”.
Ristotainment is considered the new trend of 2019: the natural evolution of restaurant business, which increasingly aims to make the moment of consumption unique, distinctive and unrepeatable.
One of the last examples is “This is not a sushi bar”, which already with the tagline – “Unconventional sushi for unconventional people” – suggests that it is not a restaurant like the others.
Since its opening in Milan in 2017 and the introduction of home deliveries, “This is not a sushi bar” has tried to focus on the technology by creating a strong community of loyal customer following who daily read the stories told through social media channels and the newsletters: funny episodes and anecdotes, of those who work in the chain and of the customers themselves.
In 2019 it was the talk of the town for introducing Instagram’s “payment in follower”. How does it work? If you post a photo of the dish on Instagram – containing the tag @thisisnotasushibar and the hashtag #thisisnotasushibar – you can get discounts: the entry level is the 1,000 followers, with which you have the second dish for free as long as you post the review.
A real Instagram revolution that represents a first experiment on new cashless payment methods.
Source: Global Retail Alliance