Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail News

  • Home
  • Retail News
  • Nestle & Alibaba upgrade partnership to tap Chinese consumption potential

Nestle & Alibaba upgrade partnership to tap Chinese consumption potential

  • Categories Retail News
  • Date June 6, 2016
  • Comments 0 comment
The world’s largest food retailer will launch its biggest e-commerce campaign ever with its diverse products, spanning 30 brands from coffee to baby formula, being sold on Alibaba’s expansive e-commerce platforms such as Tmall, Xinhua reported. 
“Our partnership with Alibaba is all about the consumer. What is so exciting about China as a market is not only its size or population, but that Chinese consumers are a step ahead of consumers in other markets in the digital way they consume,” Wan Ling Martello , executive vice president with Nestle overseeing the Asian, Oceanian and African markets , said in a conference marking the company’s 150-year anniversary. 

China is the right place to start Nestle’s next 150-year growth story as Chinese consumers have a more developed understanding and are quicker to adopt new consumption technologies than their global peers and have great passion for innovation, she added. 

China’s consumption pattern and manner have evolved fast and consumption is becoming increasingly digital with more young consumers choosing to shop online, said Zhang Yong , Alibaba CEO. 

The volume of online purchases surged by more than 12 times from January 2011 to April 2016 in China, while per capita consumption grew by 27 percent, according to a joint report released by Alibaba’s financial services platform Ant Financial and a private economics research institute.

Nestle strengthened its global capabilities in e-commerce by signing a strategic cooperation partnership with Alibaba in late 2015 to increase its online sales and build its brands. In 2015, half of Nestle’s sales in China were online.

economictimes.indiatimes.com

  • Share:
gsiino

Previous post

LuLu group opens its first hypermarket in Indonesia
June 6, 2016

Next post

Eataly and Autogrill team up on new store format
June 6, 2016

You may also like

Senza-titolo-2
Co-op extends robot deliveries to Bedford
25 July, 2022
amazon-health
Health deal shows how Amazon keeps ahead of regulators and rivals
22 July, 2022
walmart
Retail Media Arms for Walmart and Kohl’s Get Major Boost
22 July, 2022

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Mango Teen opens new store in Barcelona
27Jul2022
Crypto project Solana is opening a store in NYC. Take a look inside
27Jul2022
Co-op extends robot deliveries to Bedford
25Jul2022
Health deal shows how Amazon keeps ahead of regulators and rivals
22Jul2022
Retail Media Arms for Walmart and Kohl’s Get Major Boost
22Jul2022

Twitter:

GRA_World Follow

An association made up and dedicated to the retail industry world's leading companies. Become a member today!

Gra_World
Retweet on Twitter GRA_World Retweeted
meshaalbomairh Meshaal Bin Omairh @meshaalbomairh ·
19 May

Very happy to announce that I am now a member of the GRA, one of the world’s most important associations for #retail industry leaders.
يسعدني جدًا أن أعلن أنني أصبحت عضوًا في GRA ، وهي واحدة من أهم الجمعيات في العالم لقادة صناعة البيع بالتجزئة: https://twitter.com/Gra_World/status/1526975525411033089

gra_world GRA_World @gra_world ·
20 May

🚀Los invitamos al próximo #webinar #GRA donde un panel de líderes de #Latinoamerica van a compartir tendencias, experiencia y el futuro de #Marketplaces✍🏻: https://bit.ly/3yNggfI

Load More...

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy