Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail Design & New Openings

  • Home
  • Retail Design & New Openings
  • McDonald’s unveils its China headquarters flagship, launches first NFT

McDonald’s unveils its China headquarters flagship, launches first NFT

  • Categories Retail Design & New Openings, Top News
  • Date October 13, 2021
  • Comments 0 comment

McDonald’s China has introduced a Cube-style flagship store inside its newly-launched headquarters on the West Bund of Shanghai, its first restaurant in Mainland China to apply for LEED platinum certification.

Spanning two floors of McDonald’s China’s new headquarters building, also known as the “Big Mac Cube”, the 700sqm flagship restaurant has collaborated with CITIC Bookstore to launch a parent-child space combining coffee, bookstore and mini theatre for the first time.

McDonald’s new restaurant features the Cube theme designed by Liang Zhitian, with three signature elements – cube, warm colours and hidden smile. The two floors are connected by a translucent staircase with the bottom decorated with orange-coloured mirrors, creating a bright and energetic atmosphere.

“We are inspired by the McDonald’s Happy Paradise meal, and create a trendy and fun environment and a pleasant dining experience with a new method,” said Liang Zhitian. “We hope that the new restaurant can fully integrate into the West Coast of Shanghai in an atmosphere of art and technology.”

The CITIC bookstore and mini theatre are located on the first floor of the flagship restaurant, where various small theatrical performances or salons will be held. Several McDonald’s food-shaped cubic coffee tables are placed on the stairs, and its walls are decorated with full floor-to-ceiling lattice bookshelves.

The restaurant uses GreenGuard certified interior decoration materials, and the dining area uses an automatic light-sensing adjustment light and air purification system. After it is put into operation, it will continue to promote green development through energy efficiency management and energy-saving and emission reduction in green materials.

Marking its 31st anniversary in China and the launch of its new headquarters building, McDonald’s China has also released its first NFT creative work, ‘Big Mac Rubik’s Cube’.

McDonald’s NFT is a three-dimensional dynamic digital creative work inspired by the brand spirit of McDonald’s and the shape of the new headquarters building. The retailer will give away 188 NFT creative works to employees and consumers.

Source: Inside Retail

  • Share:
gsiino

Previous post

How Bloomingdale’s is targeting younger customers with boutique Bloomie’s
October 13, 2021

Next post

Wendy’s Envisions AI-Rich Apps With New Google Cloud Deal
October 14, 2021

You may also like

IMG_4093
Aldi targets 20 new store locations across the UK
18 June, 2025
lithuania
Retail technology innovation of the week: AI driven age estimation tech goes live at IKI Lithuania stores
13 June, 2025
carrefou oficial
Carrefour first major European grocer to adopt VusionGroup EdgeSense tech, following Walmart roll-out in US
12 June, 2025

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Aldi targets 20 new store locations across the UK
18Jun2025
Retail technology innovation of the week: AI driven age estimation tech goes live at IKI Lithuania stores
13Jun2025
Carrefour first major European grocer to adopt VusionGroup EdgeSense tech, following Walmart roll-out in US
12Jun2025
BAO BAO ISSEY MIYAKE Opens Its First U.S. Flagship Store in Soho, New York
12Jun2025
Kith & Wilson are Coming to London in Boutique Style
12Jun2025

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy