Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail Design & New Openings

  • Home
  • Retail Design & New Openings
  • Lush opens the largest store in Asia at Shinjuku station, Tokyo

Lush opens the largest store in Asia at Shinjuku station, Tokyo

  • Categories Retail Design & New Openings, Top News
  • Date June 4, 2019
  • Comments 0 comment

The new Lush store opened in Tokyo is its largest yet in Asia, a three-storey, 1240sqm flagship.

Billed as “a global destination, with a curation of the best of Lush as you know it,” the Lush Shinjuku store is housed in the southeast wing of Shinjuku Station, the world’s busiest railway hub.

From the outside, it is hard to miss: a towering four-storey 1024cm x 352cm LED screen dominates the street frontage (the building’s fourth floor will house back-office functions for now).

Inside, Lush Tokyo promises an “experiential, imaginative retail space showcasing Lush’s innovation in technology, with exclusive product drops, and new ways to shop”.

Digital screens feature throughout the retail space, as well as projection installations, positioned to communicate key messages through visual content and designed to overcome language barriers.

Coinciding with the store’s opening is the release of an upgraded Lush Labs app for Android and iOS featuring English, Korean, Japanese and Simplified Chinese. Visitors can use the app’s scan function to browse product information while in store, at home and even in the store’s digital ‘shoppable window’ which will be active 24 hours a day for customers and passers-by to scan and shop curated collections and product drops.

Lush says using lens technology, via the app, to demonstrate products and product information is a step towards minimising packaging and reducing water wastage by showcasing products through videos.

The content placed in windows and on the giant screen “will reflect the mood of Shinjuku at that time and aims to capture the attention of passers-by and commuters”. It will showcase Lush’s values, campaigns and creativity.

Lush says the ambience of the new store aims to change the customer’s mood, whether it is a skin consultation, spa treatment or something sensory to speed you up or slow you down.

“Products, treatments and experiences with benefits beyond the body exist here and build in intensity as customers move through the floors. Each floor offers an uplifting, interactive and playful space that promotes exploration and creativity with benefits beyond the body through different materials, lighting, products, content and merchandising to set the tone and spark joy.”

Source: insideretail.hk

  • Share:
gsiino

Previous post

Microsoft’s first European store will open in London
June 4, 2019

Next post

Amazon opens first 'Clicks and Mortar' store in Manchester
June 5, 2019

You may also like

wayfair
Wayfair, once a growth engine of the city, makes deep cuts as tech sector reels
20 January, 2023
Senza-titolo-1
Super Seed has opened a new store in Hangzhou’s Kerry Center
16 January, 2023
amazon-drone-delivery
Amazon starts drone delivery trials in California and Texas
26 December, 2022

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Wayfair, once a growth engine of the city, makes deep cuts as tech sector reels
20Jan2023
Super Seed has opened a new store in Hangzhou’s Kerry Center
16Jan2023
Amazon starts drone delivery trials in California and Texas
26Dec2022
Jordan’s new retail concept brings it closer to luxury brand status
19Dec2022
Loro Piana opens its pop-up store in Los Angeles
19Dec2022

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy