Levi’s to start company owned stores,ecommerce platform in India

When Bergh took over, the company had around 150 franchisee partners,
who operated one or two stores each. Currently, it has 22 franchisee
partners, each of whom operates a larger number of stores. This has
helped channelise more investment into the brand.

Currently, for
one pair of jeans, Levi’s sells three tops globally and Bergh wants to
reduce that number. In India, however, the ratio is 1:1 for the clothing
company.

While globally Levi’s has been reporting consecutive
years of revenue and profit growth and slashed its debt by more than
half, in India, it turned profitable in 2014 after nearly two decades of
lull. 

It reported a net profit of around Rs 79 crore in
2015-16, up 64% over the previous year with sales growing at 18.5% to Rs
753 crore.

Source: Fashion Network