Kroger has a new plan that should terrify Walmart and Target
Kroger is going after Target and Walmart by expanding a new type of store featuring home goods, clothing, and kitchen appliances.
The store, called Kroger Marketplace, features nearly everything you would find in a Target or Walmart store, but with a greater focus on groceries, alcohol, and prepared foods.
The company says Marketplace is one of its “primary growth formats of the future” — in other words, it’s expanding rapidly.
Kroger has nearly 3,000 stores, more than 120 of which are Marketplace stores.
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