Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Innovation & Technology

  • Home
  • Innovation & Technology
  • Kohl’s rolls out its own mobile payments platform

Kohl’s rolls out its own mobile payments platform

  • Categories Innovation & Technology
  • Date October 6, 2016
  • Comments 0 comment

The latest to launch its own, independent mobile payment platform is department store chain Kohl’s, which has now integrated “Kohl’s Pay,” along with its loyalty and rewards programs, into the company’s mobile app.

The retailer had previously announced the arrival of Kohl’s Pay as an expansion to its existing mobile wallet capabilities, which had allowed consumers to save their payment information and collect promotions and rewards.

Kohl’s mobile payments launch follows other recent moves from Walmart and CVS, which also now have their own mobile payment solutions bundled in their smartphone applications. However, Kohl’s initiative is different in that it doesn’t allow consumers to add their own payment cards — instead, the solution is entirely focused on Kohl’s Charge, its private label card.

That will make it less appealing for shoppers who are simply looking for an easier and quicker way to check out at the register, while also tapping into offers and rewards, like Kohl’s Cash and Yes2You Rewards.

That being said, the retailer has more than 25 million active cardholders across the U.S., so there is a sizable market that may be interested in using Kohl’s Pay at the point-of-sale. And these are Kohl’s most active and loyal customers — 60 percent of its in-store sales are done through its store cards, the retailer has said.

What makes the solution better than traditional methods (e.g. cash, credit cards) is that it allows shoppers to automatically redeem the rewards they’ve collected in the app’s mobile wallet, at the same time as they check out — that is, it all takes place within one transaction.

Plus, because transaction histories are stored in the app, returns and exchanges become easier, as consumers won’t have to dig up their paper receipts.

One area where Kohl’s did mimic other retailers is in how the mobile payment service works. Unlike with Apple Pay or Android Pay, Kohl’s Pay does not support NFC (tap to pay) transactions. Instead, consumers launch the app, choose Kohl’s Pay from the menu, then scan the QR code that appears on the customer display at point-of-sale. This code is scanned once to both pay for the transaction and apply the savings. Then you tap to approve and complete the transaction.

The app, which has been downloaded 14 million times, also lets shoppers save Kohl’s gift cards in their mobile wallet, browse products, scan items in store, receive sale alerts, check out in the store then get the item shipped for free and more.

What’s interesting about the launch of Kohl’s Pay is that Kohl’s was also an earlier adopter of Apple Pay, having been the first retailer to add its private label card and rewards program to Apple’s payment service. But with Apple Pay and other solutions, retailers don’t have such easy access to shopping data as when they use their own platform. With Kohl’s Pay, the company will be able to gain more insight about its sales and promotions, among other things.

techcrunch.com

  • Share:
gsiino

Previous post

Shopify now lets you shop entirely from Facebook Messenger
October 6, 2016

Next post

MasterCard launches its 'selfie pay' app in Europe
October 6, 2016

You may also like

panarea-bread
Panera Bread will use palm-scanning technology for its loyalty program
24 March, 2023
Senza-titolo-1
The 10 most innovative companies in retail for 2023
2 March, 2023
IKEA-Meta
Ikea teams with Meta and Warpin Reality to launch AR experience in Swedish stores
23 February, 2023

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

UK retail sales boosted by second-hand and discount stores
24Mar2023
Panera Bread will use palm-scanning technology for its loyalty program
24Mar2023
Celine Shop-In-Shop Opening – Paris
15Mar2023
Private labels: the future of luxury department stores?
06Mar2023
Euroshop 2023! Top 75 Specialists & Key Highlights
04Mar2023

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy