Chinese e-commerce giant JD.com has launched a new JD MALL brand, an upgraded version of its E-Space omnichannel retail experience store.
This will first debut in Xi’an on 30th September.
With an area of 42,000 square metres across five floors, the aim is to offer an immersive experience through 200,000 items from over 150 domestic and international brands.
Consumers are able to place orders through the official WeChat Mini Program by scanning QR codes on each of the items, and JD will handle the last mile delivery side of things.
In addition to traditional categories such as electronics, home appliances, and digital accessories, JD MALL also provides items in home, furniture, kid, smart healthcare products and auto accessories.
Customers can try out tech devices and experiences including holographic projection, VR equipment, an intelligent robot, a virtual livestream room and transparent computer room.
JD MALL will have 11 themed experience zones and 29 product interaction zones, such as a beauty salon, audio experience area, drone testing, and massages.
According to a press release: “JD is continuing to provide different kinds of physical stores amid the growing trend in which customers pursue a high quality and multi-store ecosystem, including JD E-Space, JD home appliance flagship stores, JD computer and digital stores and JD retail experience shops.”
It adds: “This is also part of our plan to promote its omnichannel operation and accelerate industrial structure upgrading.”
Source: Retail Technology Hub