eBay (San Jose, Calif.) has opened a temporary store in New York’s Diamond District that lets shoppers exchange jewelry, handbags and watches from brands like Gucci, Rolex and Van Cleef & Arpels. Located at 22 W. 47th Street, the eBay Luxury Exchange is open to the public Nov. 16-17.
Operating during the district’s Jewelry Week, the eBay Luxury Exchange is designed to capitalize on the skyrocketing value of authenticated luxury items, the online auction house says.
Here’s how it works: shoppers bring in their jewelry, handbags, and watches appraised and exchanged for “closet currency” to purchase authenticated items from eBay’s top luxury sellers. If shoppers find an item(s) within their “currency” on the store’s shelves, they can make an exchange and walk out of the store with their new luxury goods. But if nothing in the store catches a shopper’s eye, guests can visit the on-site photo studio and opt to list on eBay themselves instead of exchanging.
“It’s never been easier for luxury enthusiasts to refine their collections in a trusted environment, and we wanted to create an IRL experience that reflects what’s happening on eBay every day,” Tirath Kamdar, GM of Luxury at eBay said in a news release. “The Luxury Exchange gives shoppers an opportunity to appraise and sell their valuable goods and add something new to their personal collections – just in time for the holiday season.”