Carhartt WIP flagship leads trio of new fashion openings in Soho

Shaftesbury Capital has unveiled a trio of new fashion openings in Soho, including a new flagship from Carhartt WIP, menswear retailer Ronning, and craft jean maker Blackhorse Lane Ateliers.

Carhartt WIP has relocated from 72-74 Brewer Street to a larger 4,000sq ft unit at 33-35 Brewer Street.

The flagship store features a minimalist interior which carries an extensive range of seasonal men’s and women’s collections, along with accessories, gadgets, and special collaborative projects.

Joining Carhartt WIP on the Shaftesbury Capital estate, London-based menswear brand Ronning has made its permanent, physical store debut with a 900sq ft flagship on 2 Berwick Street.

Founded by Danish content creator Magnus Ronning, it focuses on cross-seasonal collections designed for long-lasting wear, inspired by ‘everyday uniform.’

Rounding off the trio of fashion additions to Soho is Blackhorse Lane Ateliers, now operating from a 1,100sq ft store at 96 Berwick Street, known for its commitment to quality, community, and sustainability.

Shaftesbury Capital retail leasing director William Oliver said: “Soho remains the top choice for brands looking to make their mark in physical retail, which means we can deliver debuts and flagship stores not found anywhere else and build an unmatched visitor experience. These three new openings complement the exciting retail mix which underpins Soho’s ongoing appeal.”

Adding to Shaftesbury’s roster, tomorrow (9 January) Charlotte Tilbury will open a “significantly upsized” flagship store in Covent Garden featuring new services, following what it called “stellar success” at the destination.

The new 4,300sq store promises a “fully immersive Charlotte Tilbury experience like never before”, showcasing the brand’s full range of makeup, skincare and fragrance, and will be the brand’s biggest Beauty Wonderland globally.

Shaftesbury Capital executive director Michelle McGrath said “The continual investment demonstrated from the beauty powerhouse is evidence of the strong collaborative approach between Shaftesbury Capital and our partners, and cements Covent Garden’s position as a leader in the UK beauty and wellness landscape.”

Source: Retail Gazette