Miami-based fast-food chain Burger King has launched The Whopper Bus in Brussels, Belgium, to help promote its launch in the country. The bus line traverses an extensive stretch of the Belgian capital thanks to a partnership with Belgian transportation company De Lijn. According to Adweek, the bus route initiates at Bourse in the city center and ends at the restaurant’s new outpost in Auderghem. Tickets and merchandise are shared with riders at each stop.
Burger King recently opened locations across Belgium in the markets of Antwerp, Charleroi and Namur. The company operates roughly 15,000 locations.
The Whopper Bus is the fruit of a partnership with De Lijn, a Belgian transport company. It is swathed in BK colors and is running from Wednesday to Saturday this week—so tomorrow is the last day people can take advantage of it. It starts at Bourse, right in Brussels’ city center, then winds through Brussels-Midi before cutting through Avenue Louise to stop at the Bascule (Uccle).
Its route ends at the new location in Auderghem, on the Boulevard du Souverain (apt).
At every stop, tickets and swag will be shared with passengers, and the entire line is free. It runs roughly between 10:30 a.m. and 9 p.m.
“We are currently working on all the 2018 strategy, and we’re pretty sure you will hear about Burger King Belgium again,” Mohammed-Chérif adds.
Hopefully this time the Royal Palace won’t have to issue a press release.