Burger King gives Saudi Arabia’s new female drivers free ‘WhoppHers

Now that it’s legal for women to drive in Saudi Arabia, car brands have stepped out in a big way to celebrate this new target market–with the likes of Audi, Nissan, Shell and Ford creating campaigns around the cultural milestone. But now, fast feeder Burger King has joined the celebration–by giving female drivers free Whoppers.

For a whole month, from June 24 to July 24, Burger King Saudi Arabia is giving its signature burger free to any woman in the driver’s seat who pulls up to its drive-thru windows. The burgers will come wrapped in special paper, renaming the sandwich “WhoppHer.”

The idea comes from BK’s agency in Germany, Grabarz and Partners, which was behind Burger King’s fun theater stunt around the “It” remake and a campaign that taught a dog how to sniff out Whoppers.