Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Innovation & Technology

  • Home
  • Innovation & Technology
  • Amazon, Nike, Nordstrom lead the way in social media

Amazon, Nike, Nordstrom lead the way in social media

  • Categories Innovation & Technology
  • Date May 12, 2017
  • Comments 0 comment

The notion that customer conversations about retail and apparel brands mostly occur offline is both quaint and intriguing, and it would be interesting to suddenly see a lot of marketing and advertising dollars from these brands move offline. Well, interesting to some of us, disastrous to others.

Engagement Labs also found that the tone or sentiment of a face-to-face conversation about a given retail or apparel brand is much more likely to be positive than if a consumer goes online to talk about that brand. For many people, that may simply confirm their perceptions that social media is a cesspool of complaining, self-absorption and self-pity.

In any case, it’s no surprise that Amazon would score very well in terms of online chatter. It courts that chatter through its product reviews and branded marketing content. Its strong offline performance may be more surprising, but also may serve as proof that the company is no longer just an e-commerce giant. Seeing three athleisure brands in the top 10 also isn’t terribly surprising, as Engagement Labs noted in a previous study how much chatter those brands generated.

Wal-Mart’s absence from the top 10 is pretty hard to believe, and as it turns out, Wal-Mart was the most talked-about retail and apparel brand offline and had the third-highest online volume. However, Engagement Labs explained that the retailer scored low with consumer sentiment and it doesn’t drive much brand-sharing, which Engagement Labs described as chatter about its overall marketing efforts.

Nordstrom not only had the highest online score, but it was the only company listed that had a stronger online score than offline. Some of that can be traced to Nordstrom’s famous reputation for positive customer service working its way into online conversations, but the company also has thrown some heft behind its social media efforts in the last year.

Meanwhile, Costco’s offline score was much higher than its online score. Other brick-and-mortar retailers who didn’t make the top 10 — such as Old Navy, Home Depot, Target and Bed Bath & Beyond — similarly had high offline scores, but online score low enough that they were kept out of the top 10. Still, it’s nice to see a handful of brands with brick-and-mortar presence near the top of this list. All is certainly not lost for these struggling retailers if they can keep consumers talking.

Source: RetailDive

  • Share:
gsiino

Previous post

LVMH boosts digital profile with multi-brand website
May 12, 2017

Next post

Spotlight: ShopTalk 2017
May 15, 2017

You may also like

coach
Coach Play concept store in Singapore plays host to Coachtopia immersive, circular economy takeover
9 August, 2023
decathlon-smartsize
Decathlon launches Smartsize offering for online shoppers with solution now live in 25 countries
4 August, 2023
IKEA
Ikea UK aims to get closer to customers with launch of new Plan & Order Point in Preston, Lancashire
26 July, 2023

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Shein and Forever 21 Owner Join Forces
24Aug2023
Central Co-op – creating a sustainable society
17Aug2023
South Korea e-commerce sales to surpass USD 160 million by 2027
10Aug2023
Coach Play concept store in Singapore plays host to Coachtopia immersive, circular economy takeover
09Aug2023
Struggling Wilko suspends home delivery orders
09Aug2023

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy