Aldi launches alcohol delivery via Instacart

The hard discount grocer Aldi said that customers can now order wine and beer online through its Instacart page at shop.aldi.us, or via the Instacart mobile app, and have it delivered the same day, where permitted by state and local laws.

To see if their local Aldi supermarket qualifies for delivery of alcohol, shoppers visiting shop.aldi.us or using the Instacart app enter the city and store location. Customers ordering alcohol must be age 21 or older and are required to enter their birthdate at checkout and present a valid government ID at the time of delivery.

Aldi’s beer assortment includes a range of premium, craft and imported labels. Offerings also include hard cider, hard root beer and hard seltzer. As with wine, the chain’s buyers recommend a “beer of the month” on its website.

“The busy holiday season is fast approaching, making convenience more important than ever, and adding alcohol delivery to our online offerings is one more way Aldi saves you time,” Scott Patton, vice president of corporate buying at Aldi U.S., said in a statement.

Aldi rolled out Instacart online grocery delivery chainwide last fall, with the service becoming available at stores in 5,000 new ZIP codes in 35 states — covering 75 major markets, including San Diego, New York City, Miami, Raleigh, N.C., and Minneapolis — in late November. Currently, nearly all Aldi stores in more than 10,000 ZIP codes offer Instacart delivery. Aldi announced its partnership with Instacart in August 2017, starting with select stores in Atlanta, Dallas and Los Angeles. The grocer also offers store pickup via Instacart.

“Instacart is proud to expand its partnership with Aldi and reach across more Aldi aisles so customers can order wine and beer, in addition to groceries and household essentials, for delivery to their door,” said Chris Rogers, vice president of retail at Instacart. “By introducing Aldi alcohol to the Instacart marketplace, we’re making it even easier for customers to get all their favorites from Aldi delivered in as fast as an hour.”

Source: supermarketnews.com