Abercrombie appears to be smartly integrating mobile payment functionalities to its apps. Nearly three quarters of Venmo’s user base is below the age of 35, with it heavily skewing toward millennials and Gen Z, Verto Analytics found. This closely aligns with Abercrombie’s core customer segment, pointing to the potential success of appealing to this group’s habits and integrating convenient mobile payment tech.
Abercrombie is among the retailers that have added a Venmo payment option since the app began offering its service to merchants last year. Uber last month started accepting the payments on its ride-hailing app and food delivery service, Uber Eats, becoming the largest company to adopt the platform to date. More than 2 million merchants accept Venmo, which has been popular among young adults and teens who are more likely to shop at Abercrombie and who prefer quicker online payments.