All the world is a store
The first MAPIC was dominated by Western Europe’s big five but in the intervening 20 years Cannes has become the central meeting point for a globalised retail industry, with representatives attending from around the world.
The first MAPIC was dominated by Western Europe’s big five but in the intervening 20 years Cannes has become the central meeting point for a globalised retail industry, with representatives attending from around the world.