Puma accelerates Australian expansion

Global sporting brand Puma has announced it will open its first Forever Faster flagship store in New South Wales at Westfield Chatswood.

It follows the launch of its debut Forever Faster store at Melbourne Central in May this year.

The 194sqm retail space will encompass Puma performance, sportstyle and accessories as well as its premium offering ‘Select’.

Customers will be able to browse and purchase goods across a range of sports including running, football and motorsport.

Puma Oceania GM Paul Gautier is thrilled to accelerate the brand’s Australian expansion.

“We’re thrilled about the opening of our second ever Forever Faster flagship store in Sydney, which features the best of Puma’s products and makes our new brand mission of being the fastest sports brand in the world tangible for our consumers.”

“With the opening of this state-of-the-art store we are taking the next step in Oceania to implement our new global retail strategy and look to roll out several stand alone full price retail stores in Australia and New Zealand.”

Puma has rolled out its Forever Faster stores in multiple global markets including Shanghai, Dubai, Moscow, Mexico City and Cape Town.