Eataly and Autogrill team up on new store format

The new outlet will be located at the Secchia Ovest (Modena) service area, managed by Autogrill, on Italy’s A1 motorway.

The area sees a significant flow of Italian and foreign travelers throughout the year, and is located in Emilia-Romagna, a part of Italy particularly renowned for gastronomy.

The offering on the ground floor includes a round-the-clock café by Eataly and Kimbo, and a confectionery counter with ‘Golosi di Salute’ pâtisserie by Eataly pastry chef Luca Montersino.

Other offerings include Ortobra salads; typical Modena tortellini and passatelli with Parmigiano Reggiano from pasta makers Michelis and Rossi; La Granda meat from the famous Piedmontese cattle breed; as well as craft piadina supplied by Fratelli Maioli (Cervia).

A wood oven bakery completes the ground floor offering, featuring various types of bread and focaccia. The first floor is dedicated to table service, seating a total of 350.

The new Secchia Ovest Eataly outlet expects to see around 1,300,000 customers over the coming 12 months.