Situ Live Debuts Revolutionary Retail Experience at Westfield London
A revolutionary new shopping expereince is set to come to Westfield Stratford this Autumn where customers will be encouraged to buy from other stores in a futuristic new setting.
Situ Live has promised to deliver a consumer experience that ‘reimagines the traditional commercial retail model’ by offering an ‘expereince led journey’ to purchasing products.
What this means in practise is that rather than purchase branded items in store, London shoppers will be able to peruse different lifestyle options (such as fitness products or sleeping aids) and be shown a range of products that have been curated to improve these.
According to the store, shoppers will be shown products through ‘vibrant theatres’ that show the items in action in live performances.
Staff members will then be able to suggest products and point them in the direction of purchasing them via QR codes that save individual product information to shoppers phones.
The shop’s ‘lifestyle theatres’ will include a fully working kitchen where customers will be able to try food and drink as well as ‘a connected lounge, a home gym fitness zone, and hands-on gaming’ area.
Customers will even be able to get up and close and personal with Maserati’s MC20 super sports car and have hands on gaming time on the Oculus Quest 2.
According to Warren Richmond, the chief executive officer of Situ Live, the shop will ‘transform’ the retail industry.
He said; “Put simply, the retail landscape needs to be transformed and that is what we are doing with the launch of Situ Live.
“Both the retail and events industries have been hit hard by the pandemic, but if 2020 taught us anything, it’s the value of human connection and social experiences. We believe that in the post-pandemic world people are looking to retail, leisure and event experiences to create unique and lasting memories which makes now the perfect time to launch Situ Live.
“Retail needs reinvigorating as endless rows of boxes on shelves are boring. Instead, retail has to redefine its role and develop a new purpose to capture the hearts and minds of modern-day consumers. With this new purpose comes change and the development of a new commercial model.
“Brands need to provide a space for consumers to understand how products work and how they may fit into and benefit their lives, whilst giving them the choice of where, when and how to buy the product.
“However traditional retail makes creating a space like this cost prohibitive for many brands. With Situ Live we remove those barriers by fundamentally changing the commercial retail model.
