The Big Book of Customer Insight, Data & Analytics

Customer insight, data & analytics have become
an imperative part of customer experience. With
constantly rising customer expectations and
an increasing demand for a quicker service,
more channel choice and a highly personalised
interaction, the only way you can achieve all three
of these and ensure you’re providing an excellent
CX is by truly knowing your customers. here
hasn’t only been a rise in speed and technology
but also complexity, and organisations have to
constantly adapt and evolve to keep up with new
companies disrupting the market.
How do you stay on top of these changes? And
how do you make the most of the data available
at your fingertips, ensuring it is turned into useful
information that can drive change within the
business?
Based on research carried out with industry
leaders from the likes of BBC Worldwide, The
Walt Disney Company, Bang & Olufsen, Spotify,
EE, QVC, Financial Ombudsman Service, and
many more, we provide you with the ultimate
guide to utilising customer insight, data &
analytics to excel at customer experience.