U.S. Grocery Shopper Trends 2016

This report draws on past FMI shopper trends annual surveys while highlighting new insights through a combination of quantitative and qualitative research conducted in the first quarter of 2016. New survey data was collected in the U.S. from a total of 2,061 regular shoppers of groceries, 18 years and older. For deeper context, a mix of in-home and in-store interviews and ethnographies captured insights from a total of 10 consumers from 5 multi-shopper households.
Published by: Food Marketing Institute