Where is the ecommerce marketing world moving in 2018? We ask that question every year, reaching out to our own experts and those in the industry.
This year, the answers run the gamut, but all relate to building a deeper relationship with the customer to fend off the Amazons of the world.
What you’ll read about:
- The importance of doubling down on the basics of advanced emailing. Batchand- blast email programs can’t begin to compete with more sophisticated ways of connecting with customers, and there are no excuses for continuing to depend on them.
- How techniques like user-generated content and the mining of unstructured content can be refined to deliver value.
- The evolution of artificial intelligence, and where it and technologies like browserless commerce will be by the end of 2018.
- Omnichannel merchants will need to step up their game and create reasons to draw customers into their stores – often using digital channels as the means to engage those customers.