The development of stores in the omni-channel age

The ever-growing e-commerce trade is having a significant impagt on bricks-and-mortar stores: Omni-channel services are an integral part of store concepts, retailers continue to “trade-up” their market presence, and more and more online merchants are opening stationary shops. These are some of the main results of the EHI study “The Store in the Omni-Channel Age.”