How digital circulars are impacting retailing and altering consumer
shopping behavior.
While innovation and progression are, of course, required and
encouraged when it comes to shopper engagement technology and
customer loyalty programs, this study will outline four essentials
that retailers should consider as prerequisites to newer concepts
gaining traction and hype.
Today’s consumer seeks out stores updated to reflect the new shopping
paradigm, equipped with digital tools like mobile checkout, to flexible
delivery options that reflect their omnichannel purchasing patterns, such as buy online, pick up in-store.
Despite reports over the past few years that e-commerce will cannibalize business at physical stores, consumer satisfaction with
brick-and-mortar retail and personalized service is actually on the rise.
In order for retailers to stay relevant, they must adapt to changing consumer behavior, as shoppers today are more educated and more demanding than ever. Here is what 1,029 consumers revealed about
their perceptions and habits around retail shopping.
In Q3 of 2015 WBR Digital surveyed 100 retail eCommerce executives
based in Europe on behalf of Frosmo. Respondents included individuals
from 30 companies with 200 or fewer employees, 19 companies with
201-1000 employees, 25 with 1001-5000 employees and 26 with 5001+
employees. All respondents were Heads of eCommerce, Directors of
eCommerce or others of an equal standing. The survey was conducted
by appointment over the telephone. The results were compiled and
anonymized by WBR Digital and are presented here with analysis and
commentary by Frosmo and WBR Digital.
A great shopping experience is reliant on a retailer’s ability to provide
a consistent, transparent, and differentiated service offering.
What do you need to do to successfully deploy in-store technology and provide relevant, contextual, and personalized in-store experiences?
This report tracks over 500 of the top retail streets around the globe,
ranking the most expensive in each country by their prime rental value and thus enabling us to analyse the headline trends in retail real estate performance.
Despite the many changes that have rocked retailing in recent years, the majority of consumers still do their shopping in-store. As many as 90% of all U.S. retail sales currently are completed in brick-and-mortar
stores, according to A.T. Kearney in the Omnichannel Shopping Preferences Study. Shoppers continue to visit stores for the same reasons they always have: to find the products they need or want; to be inspired and informed; and to make purchases.
You’ll find all four of these areas covered in this white paper, plus
many more ideas, strategies and tactics offered up from our in-house
marketing experts, partners and clients. The biggest theme running
through these key marketing trends for 2016 is gaining a deeper
understanding of buyers and delivering the types of outstanding crosschannel experiences customers and prospects crave.