Digital Technology, a personal touch still makes a difference

Today’s consumer seeks out stores updated to reflect the new shoppingparadigm, equipped with digital tools like mobile checkout, to flexibledelivery options that reflect their omnichannel purchasing patterns, such as buy online, pick up in-store.Despite reports over the past few years that e-commerce will cannibalize business at physical stores, consumer satisfaction withbrick-and-mortar retail and personalized service is actually on the rise.