The nation’s rising incomes and youthful masses beckon. “Its retail market is growing very quickly”. From Bloomberg Businessweek
Your best bet is to get online customers to visit your stores. From Harward Business Week Review
The local leader is struggling to match Bezos’s billions. “Now I suspect it might be a bit too late”. From Bloomberg Businessweek
In Q1 of 2016 WBR Digital surveyed 200 e-commerce
executives based in Europe on behalf of RetailMeNot,
operator of VoucherCodes.co.uk. The research prioritised
large multinational retailers, with a focus on their activities
in four specific regions: The UK, Germany, France and the
Netherlands. Respondents to the survey were Heads of
E-Commerce, Directors of E-Commerce or others of an equal
standing. The survey was conducted by appointment over
the telephone. The results were compiled and anonymised
by WBR Digital and are presented here with analysis and
commentary by WBR Digital and RetailMeNot.
In this report, IBM analyses the work of retailers that
are at the tops of their games in this critically important area of
merchandising; the context in which they are operating
and the best merchandising practices. The aim is to understand and share the underlying reasons for success in this area. By IBM
Shoppers reduzem volume comprado e dlversificam o carrinho para equilibrar o bolso. Entender essas escolhas garantirá bons resultados e acertó na estratégia para os próximos anos. From Super Varejo
Rede supenmercadista tradicional do sul de Minas Gerais realiza sucessao familiar com inteligencia e profisslonalismo. From Super Varejo
Primato, cooperativa agroindustrial do interior do Paraná, oomprova que trabalhoem con junto fortalece os neeóoios. From Super Varejo
Dans sa version augmentée, le secteur fait la part belle aux interactions et à la connaissance client. Les nouveaux outils technologiques mis à disposition des enseignes participent au développement d’une relation ubiquitaire et protéiforme entre les vendeurs et les consommateurs. From Points de Vente
Comment s’adresser au consommateur 3.0? C’est la question qui préoccupe les marques, dans un environnement marchand de plus en plus digitalisé. La technologie modifie les comportements d’achat et, par ricochet, notre rapport aux marques. OpinionWay décrypte les ressorts d’une relation à réinventer. From Points de Vente