Take note, an ICLP study found that given the many temptations in the market, 79% of Indian customers would cheat on their favourite retailers. From Storai
H&M, the Swedish international retailer, is known for fashion and quality in a sustainable way. Sustainability is part of H&M’s DNA and it will continue its responsible retailing practices in India as it does internationally. From Storai
A Retail Industry Leaders Association (RILA) study found that retailers’ programs typically begin with a focus on their own operations—with an emphasis on energy and waste reduction in stores and distribution centers—and then turn to addressing the product and supply chain impacts. From Storai
The recent demonetisation of Rs 500 and Rs 1000 notes in India has created panic among the population due to the deficit of physical cash in the market. From Storai
During her Path to Purchase Expo keynote presentation in September, Walmart executive Jamie Sohosky discussed the new demands of the retail giant’s shoppers in an increasingly digital world and how Walmart is innovating to meet those needs. From Shopper Marketing Institute
A roundup of social, local and mobile marketing activity at retail.
From Shopper Marketing Institute
Nestle Waters brand expands its ‘The Life Deliziosa’ with Delightways mobile app. From Shopper Marketing Institute
Seeking to reach more shoppers earlier in the Halloween season, Mars Inc. recruited multiple manufacturers and an entertainment partner to build a large-scale program at Walmart. From Shopper Marketing Institute
P&G, Quotient presenters encourage CPGs, retailers to mine data and leverage technology. From Shopper Marketing Institute
When Tommy Bahama decided to refresh its look and introduce a new generation to the island-inspired lifestyle brand, Seattle-based MG2 designed not just one, but three new concepts for the brand’s retail stores. From Retail Environments