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Mars and friends “Boo it forward” at Walmart

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  • Mars and friends “Boo it forward” at Walmart

Mars and friends “Boo it forward” at Walmart

  • Date December 14, 2016
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Seeking to reach more shoppers earlier in the Halloween season, Mars Inc. recruited multiple manufacturers and an entertainment partner to build a large-scale program at Walmart. 

From Shopper Marketing Institute

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