ZALORA and adidas collaborated to open The Supermart pop-up store in Singapore to strengthen the sports brand’s presence on the e-tailer’s platform and one can expect more joint activations in the upcoming seasons.
The pop-up stocks adidas Sportswear and adidas Originals, which include footwear, apparel and accessories for men and women from the three-stripe brand. In a seamless click and mortar experience, customers can browse the store, scan the unique QR codes tagged on each item, cart out on the ZALORA app and have the items shipped directly to their doorstep.
“We are committed to enriching our customers’ experience with our brands, and this pop-up demonstrates ZALORA and adidas’s presence beyond the online space. Shoppers can now enjoy in-person browsing with the convenience of online ordering and delivery. This exclusive partnership with adidas in creating this event is the first of its kind, combining one of the best brands and the best digital fashion platform in Singapore to create a unique and memorable experience for shoppers.” said Eric Cheang, Regional Commercial Director, ZALORA.
In addition to shopping the collection, shoppers can also bring home a gift-with-purchase (GWP) cleverly conceptualized in collaboration with three talented local artists. Hoon Jialing (@jaeyyelle), Eman Raharno Jeman (@clogtwo) and Tiffany Tan (@lovage). Using adidas products, the packaging for the GWPs are irresistible with their iconic graphic artwork that combines the brand’s and artists’ aesthetics.
Alice and The Hare by @jaeyyelle
Referencing Alice In Wonderland’s tea party, Jialing’s tea foil pouch includes the gift of an adidas festival bag, with an illustration of Alice on the label. Alice is reimagined in her classic blue dress with adidas sneakers and a festival bag, accompanied by the Hare in an adidas track jacket. The Alice and the Hare tea bag is a playful interpretation for the Supermart and is available in limited quantities as an exclusive gift with purchase.
Sushi and Tako Sashimi Kits by @clogtwo
Shoppers can delight in creatively designed Sushi and Tako Sashimi Kits by urban artist and illustrator, Clogtwo. Featuring visual interpretations of biomechanical Ebi (shrimp) and Tako (octopus), the designs highlight Eman’s signature MechaSoul.Engineering® concept in a fun bento package that comes with an adidas essentials logo t-shirt. Certified fresh with purchases made on the day at the ZALORA and adidas Supermart.
Vegetable Soups by @lovage
Taking a pop art spin on the soup can, Tiffany reminds us to live a wholesome lifestyle of wellness and fun with inspiration from ‘eating the rainbow’. Illustrating vegetables and their vibrant colours, the soup package disguises adidas trefoil bucket hat – something to look forward to when getting a healthy dose of that 5-a-day.
The ZALORA and adidas Supermart is located at Bugis Junction #02-10B and opens daily from 3 – 12 August (Opening hours 11 AM – 9 PM).
Source: Retail in Asia