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Tencent

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04 August

Burberry and Tencent collaborate on interactive WeChat shop in Shenzhen

  • Categories Innovation & Technology, Retail Design & New Openings, Top News
  • Comments 0 comment

Visitors to Shenzhen’s Burberry flagship store can use Tencent’s WeChat app to interact with the window display and play their own music in fitting rooms. The British fashion brand and China’s largest social media company …

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19 November

Burberry and Tencent to open social retail concept store in Shenzhen

  • Categories Innovation & Technology
  • Comments 0 comment

Burberry and Tencent have forged an exclusive partnership to develop social retail in China. “Social media is becoming such an important part of the luxury customer journey, particularly in the …

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