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08 November

Toys ‘R’ Us Canada uses Snapchat lens for VR store

  • Categories Innovation & Technology, Top News
  • Comments 0 comment

Toys ‘R’ Us Canada became the first company in the country to use the Snapchat Portal Lens in its marketing. The toy retailer’s augmented reality (AR) lens immerses users in an …

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ar/vr
14 November

AR/VR agency Vertebrae launches web-based AR platform for online retailers

  • Categories Innovation & Technology
  • Comments 0 comment

Online retailers now have another weapon in their marketing arsenal: a new augmented reality (AR) Web-based platform. Called Axis, it is intended specifically for retailers and was launched on Monday …

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