Neiman Marcus store, New York

Upmarket fashion retailer Neiman Marcus has opened its first store in New York’s Manhattan at the new Hudson Yards shopping mall. The innovative store aims to offer a customer-centric shopping experience through its range of luxury fashion, digital innovation, and dining offering.

Spanning 188,000 square feet, the store features curated ranges that include both established and emerging brands, and exclusive products selected especially for Hudson Yards. It also offers services such as digital stylists who connect with shoppers from the store’s Digital Styling Lounge and engage with them while they shop. In addition, there are digitally-enabled fitting rooms that enable shoppers to communicate with store staff through an interactive touchscreen, customise the lighting and check-out right from the fitting room itself.