Aldi’s new concept store in South London

Aldi has launched a new and smaller “Local” concept store in South London as part of a trial that could potentially see a roll-out of the sub-brand.

The Aldi Local concept is only being trialled at Balham for the time being, and the results would be evaluated before deciding whether to roll out the concept and branding. Aldi stressed that this was not a move into convenience retailing, and that the Balham store – at 6500sq ft – is still twice the size of a typical convenience store. However, the store in question sells 300 fewer products than a regular-sized Aldi.