MSGM opens first store in Taiwan
The Italian high-end fashion brand MSGM celebrated its tenth anniversary with the official launch of its boutique store located at the second floor of Taipei Breeze A3 (Xinyi district).
The MSGM store in Taipei offers a full range of products, including menswear and womenswear, footwear, and accessories.
The brand founder and creative director Massimo Giorgetti said: “I am thrilled to bring this brand to this beautiful island. Taiwanese people have always shown a high support for our brand.” Massimo Giorgetti also revealed that he hopes to visit Taiwan next year.
CEO of MSGM Roberta Benaglia, who joined the opening, said, “I am very excited about the opening of our first store in Taipei. It is a wonderful start for our collaboration with Bluebell Group in this market.”
Covering an area of 85 sqm, the new store has an industrial avant-garde interior design portraying the unique and innovative spirit of the brand.
The rough aluminum wall is matched with the brand’s iconic yellow glass to create a strong contrast. The cement wall also has the words “MSGM_Taipei”. Made of polished chrome steel, The Super Mirror Wall presents space and a strong sense of the future.
There is one side with glass wall, and on the other side, seasonal products are arranged in a criss-cross way. The clever use of metallic objects to present overlapping geometric lines. The dark blue oval sofas in the store are made by a famous fabric brand Kvadrat to give the overall space a more energetic atmosphere.
To celebrate the opening of MSGM’s first store in Taiwan, customers who spend over NT$15,000 will receive MSGM Taiwan’s limited “taipei! Taipei! taipei!” scarf.
This is just the beginning, as when Bluebell Group announced to be appointed as MSGM exclusive distributor for Taiwan, had promised a series of initiatives to kick-off the collaboration.
This partnership is aimed at building a highly qualitative retail presence in the key cities of Taiwan, focusing its efforts on opening in the most prestigious department stores, along with a network of selective wholesale partners.
MSGM’s creative breakthroughs will be catalyzed by unparalleled events and celebrity collaborations to continuously please our most avid consumers and brand fans.
Source: retailinasia.com
