Lush bids farewell to plastic packaging with first ‘naked shop’ worldwide in Milan
Lush is celebrating this year the 20th anniversary of its launch in Italy, and with this initiative it seeks to make its store a place to share and exchange ideas in an effort to shift towards a plastic-free future. In the coming months, Lush’s Milan store will host a series of conferences, round-table talks, workshops and film screenings focusing on the seas’ environmental preservation and protection, the hope for zero-waste living and the alternatives to disposable plastics.
“We are proud and delighted to learn that Italian consumers are increasingly shunning the use of plastics, and we couldn’t be happier for being able to provide them with the products they need,” said Mark Costantine, co-founder of Lush.
In the Milan store, Lush will introduce one of its latest novelties, the Turtle Jelly Bomb, the new bath product symbolising Lush’s latest global advertising campaign, which will launch on 8th June, World Oceans Day.
Lush was founded in the UK in 1995, and in 1998 it landed in Italy, where it is present today with 32 stores and an e-tail site. The cosmetics retailer sells in nearly 50 countries via over 900 monobrand stores, and its latest financial year recorded strong sales growth, with a revenue of £743 million (€852 million).